Research

  • Communicating with farmers about conservation

    With a team in Iowa, we sought to understand more about promoting edge-of-field practices that improve soil & water quality. We conducted a survey, content analysis, and social media experiment. The “Applying science to cover crops” graphic (above) was part of our social media experiment!

  • National farmers market study

    It’s been 20 years since a national survey with in-depth questions about farmers market participation has been done. In that time, farmers markets have changed, and so have consumer preferences and communication habits. That’s why our team is so excited to be conducting research using a large-scale national data set! Our goals are to offer insights that can increase access to and participation in farmers markets.

  • Communicating with urban gardeners about soil lead risks

    We measured soil lead in 10 urban community gardens. We also tested an onilne and in-person training module to provide education about urban soil quality and risks.

  • Local food consumers in Wisconsin

    How do Wisconsinites define local food? And what motivates them to buy it? We conducted a statewide survey to find out!

  • Wisconsin farmers market communication needs

    What do farmers market managers need to communicate more effectively? With a team in Wisconsin, we explored this question through interviews and a survey of farmers market leaders.

  • CSA member recruitment & retention

    With a team of researchers and practitioners, we conducted the largest CSA member survey to date! One major finding: People with a stronger sense of community for their CSA are more likely to stay.

  • Reducing the spread of aquatic invasive species

    Reducing the spread of aquatic invasive species (AIS) requires the cooperation of boaters and anglers. In this work, we evaluated communication efforts in Wisconsin to stop AIS, and also considered ways to think about audiences for AIS communication based on risk.

  • Aquaculture and public perceptions

    Description goes hereYou may have heard about aquaculture on the coast, but what about inland aquaculture? With an interdisciplinary team, we explored public opinion about inland aquaculture among Wisconsinites through a survey. We also considered how risks, benefits, and emotions predicted different dimensions of environmental policy.